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Like so many other companies, EA is going all-in on generative AI. At an investor’s conference today, the game development giant talked at length about the ways AI is supposed to transform its business, and chief strategy officer Mihir Vaidya demoed some of the generative AI concepts the company has been working on.

One of the demos was a large language model-powered NPC based on professional footballer Jude Bellingham. Fake Bellingham described what it’s like for Real Bellingham to play at Bernabéu Stadium: “It’s like a dream come true. Stepping on to the pitch for the first time, it was a surreal feeling. I mean I grew up watching Real Madrid. I even played as them in EA games with my brother Joe, so to actually play for real in front of all those fans, it’s something y…

People say a lot of things on the internet: They say they have screenshots of Half-Life 3. They say it was actually their little brother who said all those terrible things in Fortnite. They say there’s a magic Task Manager ritual you can perform to play Modern Warfare 3 early. You don’t expect them to be true, but now and then, it does happen.

In this case, it turns out you really can get into Modern Warfare 3 multiplayer hours before its PC launch tonight by performing a easy multi-step process involving a Steam copy of the game and the Windows Task Manager. I just played a round of Hardpoint on Invasion.

The trick only works with the Steam version of Modern Warfare 3 as far as we can tell—we tried it with the Battle.net version, and no dice—and you hav…

Ubisoft’s long-awaited pirate adventure Skull and Bones is out today, and if you’re curious but put off by the unexpectedly steep price tag, I have good news: An eight-hour trial version is available, so you can see what it’s all about without paying a penny.

I initially expected Skull and Bones to come in with a fairly moderate price tag, given that it’s all-in on the live service thing, including a battle pass and in-game store selling a range of cosmetics for premium currency. But no, it’s a full price game: $60 for the standard edition on PC, and $70 on consoles. (It’s actually $90 in my backwater little country, and let me tell you, folks, whew.)

Ubisoft CEO Yves Guillemot recently defended the price, describing Skull and Bones as a “quadruple-A game” and saying that “p…

The Sims doesn’t have a plot, or any kind of story really, beyond what the player makes up for it. It’s a “life simulation” sandbox game in which “sims” live out their day-to-day lives, furnishing houses, establishing relationships, pursuing careers, maybe dying in swimming pools, all under the control of the player and with no particular narrative direction. And somehow, it’s being made into a movie.

Word of The Sims flick comes by way of The Hollywood Reporter, and it’s got some big names attached. It’s being produced by LuckyChap, the production company co-founded by Margot Robbie, along with Vertigo Entertainment, and the script is being co-written by Kate Herron, who directed the first season of the Disney+ series Loki.

And yes, Electronic Arts is involved in the projec…

Robot vacuums have always seemed like helpful, friendly little guys to me, but perhaps that’s because I haven’t used them much. I love the idea of a little dude who goes around bumping into things and making my house cleaner. The idea seems less charming now I’ve found out they can take pictures of you on the toilet then upload them to social media without you knowing. That’s a level of weird bullying I don’t want from my mechanical servant.

Eileen Guo over at MIT Technology Review has been digging into how such photographs from iRobot’s Roomba vacuums, with clearly visible faces of users, made their way to social media. The pictures include very candid shots of people doing personal things in their home, including images of women and children on the toilet. Guo also made an excel…